The free local SEO report from Digital Toolbag provides an easy-to-understand overview of your local business online. It contains insights into your online reviews, business citations, and website rankings on Google’s Map pack and search pages (SERPs).
Completing the questions takes less than 30 seconds, but to understand the report, you should read this page and the supporting articles in full before looking at your report.
National SEO affects traditional organic listings and can be applied to any website/ webpage to answer any search phrase found in any country across the planet. An example of a National search would be “How efficient are heat pumps?” or “How to top up your boiler pressure.”
This section reports on some key SEO indicators that play a big part in how high your business ranks in search engine results. We generate some of this data through our own proprietary systems; other data we pull in from trusted partners who are experts in their fields.
In this section we audit your reviews on the most important review sites. We report back on your total reviews, avg. rating and score on each site. We also display the most recent 10 reviews across all these sites.
Having positive reviews significantly impacts your reputation: the better your reputation, the more customers you’re likely to win online.
Positive reviews have the added benefits of making your business rank higher in search results, increasing click-throughs from search and building consumer trust in your business. All these lead to more customers and revenue
This section analyzes your Google Business Profile Audit optimization. It reports on a number of important criteria and benchmarks your website against the top 10 ranked businesses in your area. GBP is Google’s listing and search product which contains listings of local businesses, organisations and places. Listings from GBP appear in organic search results and Google maps results on both desktop and mobile devices. This is why GBP is a hugely powerful marketing opportunity for local businesses – getting your optimization correct here is critical to attracting new, local customers.
For local businesses, it’s critical that their address and contact information is correct and consistent across the web. This provides reliable information to Google about your business and also ensures that your customers can find you or contact you.
This section audits the most powerful online directories and reports back on whether you do or don’t have a listing there. If you do, we check if your information is complete and consistent, and highlight any errors so you know what needs fixing. These directories can be a direct source of new customers but they can also boost your local ranking within Google
This section analyses the On-Site SEO factors that affect your ability to rank high in search engines.
On-Site SEO factors are elements of your website, either visible on the page or in the code of your website (which you can’t see, but search engines can), which affect the site’s search rankings. It’s easier to improve SEO factors on your own site because you have control over it.
In this section we summarise the findings from all the pages that we audit on your site (max 200 pages). You can view page-specific results in the Appendix at the end of the report.
A page-level look at your website. Check out which pages have been crawled, page titles, meta description and if there are duplicates. Find slow pages, check the H Tag heading’s, missing Alt Tags, broken links, Schema & word count per page.
