Executive Report: Google Analytics
Documentation Team
Updated 6 months ago
You can see data on your website’s traffic in the Executive Report when you connect a Google Analytics account in Business App.
If you have a Google Analytics account connected to Business App, you will find the Executive Report to be even more useful in monitoring your website’s performance. You will be able to see measurements of site traffic, referral sources, bounce rate, and more.
How does the Google Analytics data work?
You can connect your Google Analytics account by going to Business App > Settings > Connections and clicking + (Add) on the Google Analytics card.
Data collected from Google Analytics will be displayed under the Website section of the Executive Report. The following metrics are monitored:
- Users: The number of unique visitors that your website has received
- Sessions: The number of times your site has been visited
- Page Views: The number of times a user has viewed a page on your website
- Average Time on Website: The average length of time a user spends browsing your website
- Bounce Rate: The percentage of users who left your site after viewing only one page
- Pages per Session: The average number of pages viewed in a single session
- Traffic Sources: The types of browsing behavior that lead visitors to your website
- Top Referral Sources: The sites that direct the most traffic to your website
