Article & News

Category: Marketing & Sales

Marketing & Sales
Why AI Websites Fail UK Trades

The Hidden SEO Traps for UK Trade Businesses For UK plumbing, heating, and electrical engineers, the promise of a “website in minutes” using AI is

Digital TOOLBAG Crop for Favicon - large
Marketing & Sales
C is for CONTENT

How Local Content Can Boost Your Google Rankings: Last month’s article discussed Google’s Service Area businesses, avoiding Google suspensions, and briefly introduced CAT (Content, Authority

Digital TOOLBAG Crop for Favicon - large
Marketing & Sales
Avoiding Google Suspensions

Avoiding Google Business Profile Suspensions: What Every UK Plumbing and Heating Engineer Should KnowRecently, I spoke with a plumbing business owner who wanted help to

Digital TOOLBAG Crop for Favicon - large
Marketing & Sales
Sales software for your HVAC business

New government – same problem. How do we sell more white boxes?Today, we will discuss new software options to boost any part of your HVAC

Digital TOOLBAG Crop for Favicon - large
Marketing & Sales
DT – Branding your HVAC Business

Better Marketing and, the important part, better “Sales” all start with “Branding”. Are you happy with your business brand? Do you think your brand rocks

Digital TOOLBAG Crop for Favicon - large
Marketing & Sales
Why your Website is broken

Last month’s article discussed “Local SEO” and how to win in Google Maps. This month’s column will look at “National SEO” and the most common

Digital TOOLBAG Crop for Favicon - large
Marketing & Sales
Why is your Website & SEO not working

Why is your Website & SEO not generating leads? Build it, and they will come! Hmmm..When it comes to websites and customers, this is one

Digital TOOLBAG Crop for Favicon - large
Marketing & Sales
Marketing your service plans

How will we market our Service Plan? Following on from last month’s Boiler Business column, “Building your service plan part one”, this month, we will

Digital TOOLBAG Crop for Favicon - large
Marketing & Sales
Building your Service Plans

Reoccurring Revenue The heating season is almost finished, and installation work will slow down for many heating companies. This time of year is when we