Blog & Article

Author: Tom Lee-Zmuda

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The HVAC & Solar Business

Warning: This article may be controversial at first glance to some readers, but possibly alter the future business plans of others. This page will share

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Why your Website is broken

Last month’s article discussed “Local SEO” and how to win in Google Maps. This month’s column will look at “National SEO” and the most common

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Marketing your service plans

How will we market our Service Plan? Following on from last month’s Boiler Business column, “Building your service plan part one”, this month, we will

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Building your Service Plans

Reoccurring Revenue The heating season is almost finished, and installation work will slow down for many heating companies. This time of year is when we

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Dominate Local SEO

In last month’s column, we introduced the ASK framework to help you focus on Attracting, Selling & Keeping better customers. Today we will double down

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The 3 Stages of Marketing

What stage do you think your business is at? Have you just started?Mad “busy” but stuck and not moving anywhere? Or have you nailed it

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Put your prices up

Well, it’s all gone a bit, Pete Tong, hasn’t it?The cost of food is up. My Friday night Kebab costs more, and the tasty IPA

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The Customer Journey

Why are so many people now starting to talk about the Customer journey?Why is it so important, and where does it start and end? Well,

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