January 2022, I set up a new marketing company specialising in helping HVAC businesses build websites and dominate Google via local SEO. Through the boiler business community and the partners I work with, I see many SEO reports and advise many heating engineers about improving leads and enquiries through Google and websites.
This page will explain the 3 most common mistakes I see when looking at Heating Websites & Google Business Profiles.
The biggest complaint I have read or heard is that Google has suspended people’s GMBs (now named GBP) with no explanation other than that the profile does not meet Google guidelines.
The two most common reasons for a GMB suspension are keyword stuffing your Google business name and listing your home address as the place of business.
Business names such as “London Flame Heating – London’s best boiler company ***** ” with five stars in the name are against Google’s guidelines as this is different from “what you are known as in the real world”.
Using **** or any other non-alphabet/numeric character will get you suspended. However, there is some grey area in using taglines after your “official” business name, so avoid using them or be prepared to show proof if your tagline is ( London’s best boiler company ).
The blue highlighted circles in the next screenshot show this website’s backlink details:
1600 Active backlinks
27 Referring domains
The first line shows a domain, which has many pages and many links pointing towards this website. Looking closer at the finer details, we can read
237 EL
The first link on the screenshot comes from a webpage that has 237 external links going out from that page alone. $oinrushads looks like a link farm that can be paid to create backlinks to your own web pages.
You will notice the CF & TF scores for the following pages
/other-servi… is CF=10 & TF=00
/search/id.10 is CF=00 & TF=00
CF indicates citations flow ( how many links )
TF indicates trust flow ( quality of links )
The top page (other-servi…) has a small number of links (CF) going to it, but all 4 pages listed have (TF=0) no trust flow.
Paying somebody to build backlinks for your business could result in a similar situation to where 1600 poor-quality links are now pointing towards your website, lowering your website’s trustworthiness to the Google algorithm. If you plan to be in business for many years, consider earning Google’s trust per Google’s guidelines.
The blue highlighted circles below show this website’s backlink details:
The pic below shows how this website has three separate pages, all confusing Google for a very lucrative search phrase.
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This has been an interesting read . I’m Always trying to improve http://www.mikeleeplumbingandheating.com
The world of Seo isn’t the easiest thing grasp and make being seen better online.
Understanding how to get good quality backs is helpful.
Quality page thanks 👍